Yorkshire Sport Foundation

Yorkshire Sport Foundation - Campaigns

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Campaigns - December 2021 Update

A monthly roundup of what is new nationally, regionally and locally in awareness and behaviour change campaigns.

Is it so soon already?

Yes - it's December! Time for another chance for people in communications to learn what is going on across the region, with a focus on whats new in movement physical activity and sport.

It's a monthly snapshot of things that have changed on our Campaigns page. This resource tries to bring together all the different ways we are asked change behaviours and save the world, one nudge at a time.

If you want to add an update, email julian.pratt@yorkshiresport.org

So, what's happening?

Sport England Campaign updates

We all know the winter months are going to be difficult to everyone. The Sport England focus for the next few months and the emphasis of activity will be on planning for spring and beyond when days are getting longer, the weather is (hopefully) improving and people are more likely to be considering getting active again.

Active Partnerships will meet with Sport England for a marketing planning group on December 8 and I will update the campaigns page. We expect to see a bigger national push around the time of the Easter holidays. If you would like us to raise any topics of discussion with Sport England campaigns team, just drop me a line.

This Girl Can

Sport England's flagship campaign for women and girls, tackling fear of judgement.

•	Active Mums Start With You will help equip healthcare professionals with the resources they need to speak to pregnant women and new mums about being or getting active. This is part of the This Mum Moves project.
•	Studio You, Sport England's new digital PE platform launched September to help secondary PE teachers help engage the least active teenage girls. Updated campaign milestones and timings on what will be shared and when.

We Are Undefeatable

Sport England and Richmond charities supporting those with long term conditions.

•	#MakeYourMove is the latest phase of the Undeatable campaign. Movement for All has a new range of videos to support people to be active at home. Videos are available on DVD and on YouTube.
•	Overall key messages and suggested social media posts on Google Drive. Social media clips of various sizes on google drive. Copy you can use for newsletters or to send the links to your external audiences.

Digital Marketing Hub

Training support to help clubs and groups learn how to reach more people and get them moving.

•	How to Win with Copywriting 11am Thursday 2 December, 2021. Click here for more info.

National and regional campaign updates

•	Active Pregnancy Foundation. Supporting women to stay active throughout pregnancy and beyond, by providing expertise and advice, changing culture & challenging policy. Training for Professionals launching soon www.activepregnancyfoundation.org/

Activity finders

We had a bit of a breakthrough with Openactive data systems, and now national activity finders should be sharing all activities uploaded to our finder or other Openactive finders. The goal is to make booking a dance class as easy as booking a hotel room and we are now looking how we can make targeted activity finders to help groups and organisations.

Also

•	Public Health England Campaigns
•	Local campaigns across the nine districts, communication groups and workplace schemes.
•	Groups working to bring together the comms conversations across the two counties.
•	Workplace Schemes to support staff.
•	Campaign days.

Thanks for reading, pass this on to anyone who is interested, and they can sign up to the mailing list at the Campaigns page

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